Career: COPY WRITER
A copywriter is an integral part of the creative planning process. He creats the words of a jingle or supplies interesting catchlines. One has to creat effective and memorable advertisements with the support from the visualiser and the creative or art director. The words and ideas should catch the fancy of the target group and make them buy the poduct. And the Copy Writer has to achieve this fast and frequently, following the brief that is handed put to him.
One has to have a truly wide ranmge of imagination and ability to express the unique sellling proposition (USP) of a product through poetry, an exciting catchline or even a short story.
Visualisation of concept and ideas for proper demonstration is therefore a must.Your communication skill and control over language have to be excellent. Good observation skills, an interest in cinema, theater, music and a fair amount of general knowledge help a good deal too.As far as educational qualification go, a graduate or a post-graduation in mass communication or advertising, or a course in creative writing add an edge.
The begining is pretty bad. The pay may be as low as Rs 1,500 a month. But if one can prove his worth, it can rise to anout Rs 30,000 or more a month, in Calcutta.A good Copy Writer can rise in about 4-5 years time from a junior Copy Writer to a creative director. A creative director can be paid in the tune of Rs 40,000 - Rs 80,000 or more per month, plus perks.
WHERE TO APPLY IN INDIA:
- CLARION COLLEGE OF COMMUNICATION : 55B, Mirza Ghalib Street, Calcutta- 700 016
- INDIAN INSTITUTE OF MASS COMMUNICATION : D-13, South Extension Part II,
New Delhi-110 049
- MUDRA INSTITUTE OF COMMUNICATION : Shela, Ahmedabad-38005
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