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Advertising Overview

Advertising is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns. Basically, advertising serves the function of promoting goods and services through the mass media, which includes television, radio and print, mainly newspapers and magazines. Advertising also uses other non-traditional media to do its work such as outdoor advertising and through organizing special promotional events. In a marketplace that is cluttered with all sorts of products, it is advertising that manufacturers rely on to make them stand out from the clutter.

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