If you want a career that provides the right blend of cerebral stimulation. Exhaustive work and the inexplicable thrill of achievement , you would do right to evaluate Event Management as a possible alternative. As the name suggests, event management means planning, creatively organising and finally, executing an event - which could be anything,a product or brand launch, an exhibition, a concert, a show or even a conference. This novel way of packaging entertainment has its roots firmly embedded in advertising and public relations. Events are basically an extended arm of advertising. They facilitate brand building and ground association of brands directly with the consumer.
Event management has been recognised as a profession, for about five years ago. In India event management is in its nascent stage. Since the last 15 years, it has been about entrepreneurs managing parties. As regards the current status of event management technology is ruling the entertainment environment. People are investing in capital equipment for the purpose of managing an event.
There is no academic approach to becoming an event manager. Since it has become a market with technology, investment and multinationals, it needs more definition from the educative point.
The steadily increasing numbers of small companies is an indication of positive growth for this profession. Reality is, this industry has mammoth scope for young and ambitious entrepreneurs, probably because corporates these days recognise talent and are willing to give fledgling enterprises a start.
Event management , in its element can be broken down into conceptualisation, creativity, innovation,logistical planning, technical planning, design value and venue management. Conceptualisation means envisioning the event as a brand and tailoring it to suit the needs and exclusive values of the brand. Creativity is obviously the quintessential ingredient. Which sets one company apart from the rest. The success of an event management team depends upon its capacity to procreate themes that have never been thought of before. Evidently, this industry provides an opportunity for unleashing one's creative potential to a very high degree. Event management involves a deep understanding of the brand or product you are planning an event for . It allows one to think creatively, conceptualise something and actually execute it. Innovation, a natural spin-off in the creative process, begins at the operational stage. Here, the smallest glimmer of an idea rears its head and is taken further by recreating old themes, embellishing them and improvising until the idea reaches the crescendo - The Final Show!
A multitude of people in the industry are inclined to describe event management as "Logistics Management", as the actually boils down to orchestrating services and supplies - both the company's own and those of auxiliary industries.
While planning an event, a host of technical details which have to be looked at in great detail make up the final spectacle. Lights, sounds, special effects lend to the ambience and give it an almost palpable personality.
A visually appealing aura is necessary, even in the case of corporate events such as conferences, seminars, product promotions etc., though commercial events literally 'thrive' on providing their audiences with visual delights and glittering gimmicks.
Another important component is design value, where a special logo is created for the event and the doctor is customised. Sometimes . a lot of care is taken to painstakingly design all the furnishings that are required to give the event that little edge. In short, design value ascribes to all the physical elements and their presentation that make up the event.
At the end of the day, an event has to be executed to excellence. Efficient venue management - commissioning security personnel, managing the banquet area, hospitality and all the things that come in 'the way' add elegance and ensure a degree of adequacy. It is beyond doubt that one would have to be on one's toes all the time with a career in event management - but the vast opportunities for growth and exposure for bigwigs in industries, tip the scales in its favour. It is an ideal platform for learning - the whole process of managing an event brings one closer to the brand or product and consequently , the industry itself. Another distinct advantage is that one gets to meet and work with people from various walks of professional life. It offers the ideal atmosphere for those with a desire to exercise their inter-personal and people management skills. It is a profession where adherence to perfection, meeting deadlines on time and producing an uproarious show with in a stipulated budget, is of paramount importance. It can only serve as an incentive to those who swear by challenge and change. However, one needs to keep in mind that this profession calls for hard work, professionalism and meticulous attention to detail. What's more, one also needs to contend with the inevitable last minute mishaps that happen ten minutes before the show is about to begin. All this calls for a good deal of patience and more. You also need to have organisational skills along with creativity and uniqueness.
For all the effort that goes into a show, the emotional rewards are magnificent. Among our entertainment clamouring audiences, the exultation that a successful show receives is the best pay-off.
And then again, as somebody once said 'the show must go on!'