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Career : PUBLIC RELATION
The british institute of public relation defines PR as " a deliberate, planned and sustained effort to establish and mantain mutual understanding between an organation and its public". The 'public'includes the organation's employees , its customer, suppliers , shareholder, the media and the goverment.
Contrary to belief, it's not looks and grooming that matter:As a PR person you will have to be a master of a variety of trades -- lobbying, publics affairs, event management, publising and promotional video films.So,you need excellent communication skills including the ability to speak and write well.
character and integrity are also necessary because a PRO is the voice of conscience within the organisation and has to explain new policies and manufacturing processes to the employees, fostering good industrial relation and co-operation with the shareholder customers, dealers, government, etc.
The money may not be much to begin with -- Rs 4,000 -- 5,000 a month. For which you will have to churn out endless press releases and invitations which hane to be followed up on telephone . After you've proved your worth and demonstrated the ability to handle responsibility independently your earning will be comparable to those in good managerial positions.
WHERE TO APPLY IN INDIA :
Not many universities in the country offer PR at the undergradute level. but many institutions condut one- year post graduate diploma programmes. admission is usually through an entrance test.some of the better places which offer post- graduate degree/ diploma are :
MASS COMMUNICATION RESERCH CENTRE
Jamia Millia Islamia,
Mohammad Ali Jauhar Marg
New Delhi 110025
BHARATIYA VIDYA BHAVAN
Delhi, Mumbai, Calcutta, Chennai, Hyderabad & Bangalore -- diploma in PR
UNIVERSITY OF CALCUTTA ,
College Street campus -- MA in journalism and mass communication
University, Surat 395007
And these courses are also offered through correspondence by
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